POOJA PATEL
Case Studies
Driving Product Adoption
B2B company wanted to understand the current adoption experience to identify ways to improve core feature adoption.
Research methodology: Stakeholder interviews, Moderated interviews, Remote idea co- creation workshops
Role: Lead researcher driving the process from end to end
Foundational Study to Understand Impacts on Conversion
B2B company wanted to identify opportunities to improve the trial experience with the goal of increasing conversion rates and average recurring revenue.
Research methodology: Diary study, Desk research, Prioritization workshops
Role: Lead researcher driving the process from end to end
Identify Opportunities to Improve Expansion
B2B company noticed a decline in the revenue generated from customers expanding (upgrading, purchasing additional products, etc.) and needed to quickly identify areas to improve to help lift expansion numbers.
Research methodology: 1:1 Moderated interviews
Role: Lead researcher driving the process from end to end
Increase Agility by Introducing Recurring Research Program
A leading survey platform company was looking for ways to get user feedback early & often but the current process & tools weren't enough to help them learn & iterate rapidly.
Research methodology: Moderated interviews once a month
Role: Junior UX Researcher